HBCU football programs have birthed some of the best talents to play in the NFL. Over time that number decreased. Coach Prime partnered with us to fix that gap. Using his platform he wanted to highlight some of the top NFL prospects out of HBCU programs. Using his and our ability we’re going to let the world know there’s an abundance of talent coming out of HBCU’s.

Campaign results:
1.8 Billion Impressions, 792 Placements, $16.8 Million in Ad Value and 2 Prime Prospects drafted into the NFL

ACD - Art: Carmelle Kendall
ACD - Copy: Aaron Konter Editor/Animator: Mitchell
Role: Senior Designer
Agency: Dagger